|How many talks can I give in a year without killing myself?
I asked myself that question a few years ago on a strategic planning retreat – being a sole proprietor, I can hold those in the shower. I had settled into a pattern of doing 80-100 talks a year on the compelling business case for sustainability-related strategies, yet I was concerned that the momentum on the sustainability journey in the business community was not building fast enough.
Wouldn’t it be great if I could spread the word faster and wider by doing 1,000, 10,000, 100,000, or even 1,000,000 talks a year all over the world without increasing my carbon footprint … even if I got hit by a truck on day one?
Now that’s a BHAG! That’s when I realized that I needed to clone myself by making a DVD of my typical talk. Thousands of people could watch it anytime, anywhere, without me being there. So in 2007 I created The Business Case for Sustainability DVD of the talk I was giving at that time about the content of my first book, The Sustainability Advantage, which was released in 2002. It worked so well that I made The Sustainability Champion’s Guidebook: The Presentation DVD in 2009 to reflect the content of talks I was starting to give on The Sustainability Champion’s Guidebook that was released that same year.
|However, the first DVD was made obsolete by the publication of The New Sustainability Advantage that was released in March of this year. Ta dah! I am delighted to announce that The New Sustainability Advantage: The Presentation DVD is now available. It has been ten months in the making and features a composite keynote presentation made of excerpts from three talks on the sustainability business case as described in my new book. In all modesty, I’m quite proud of it.|
|Groups in colleges, universities, corporations, governments, and NGOs can watch the DVD at their convenience. They can purchase a copy of it, or they can purchase the right to watch it online on the Vimeo web site as often as they want to. I added that new half-price online option in an ongoing effort to dematerialize my resources, like the ebook versions of my books. While I was at it, I added a new online option for The Sustainability Champion’s Guidebook: The Presentation DVD, as well.||Sustainability Advantage Trailer from Bob Willard on Vimeo.|
The DVD completes the 5-resource tool kit about the new / improved business case for sustainability: the book, the dashboard, the worksheets, the slides, and now the DVD. For some, my live talks might be considered a sixth resource, if they are able to attend one. These resources are the training kit for sustainability champions who want to be able to more effectively articulate the potential bottom-line benefits if their company were to improve its environmental and social impacts.
As a sustainability champion, I continuously look for ways to leverage my influence and make a positive difference. The new DVD helps do that. It widens my ripple effect in the English speaking world. Next, I need to figure out how to make my resources available in other languages. I’ve added that project to my job jar.