It’s one thing to critically assess how today’s dominant business model is not sustainable; it’s another thing to design one that is. As sustainability champions, we need to have a positive vision of the pot of gold at end of the sustainability rainbow. We need to be able to respond to a “put up or shut up” challenge with a description of a sustainable business model that is better for the environment, society, and the company.
In my August 3, 2010 blog, I described four critical attributes of today’s way of doing business that make it unsustainable. We are facing serious constraints as we experience a rising demand from an exploding world population for increasingly scarce resources. Today’s linear take-make-waste business model is not designed to handle this reality. In fact, it is culpable for contributing to its unsustainability. Read more