5 Ways to Reframe Sustainability Strategies for CEOs

Sustainability language is often the Achilles heel of passionate sustainability advocates. We need to be smarter about borrowing C-suite (as in CEO, CFO, Chief-anything) language to adeptly reframe the “so-what” of our sustainability strategies and visions. We need to connect with senior executives’ language, context, and priorities. We need to build commitment when addressing tough, long-term business issues with sustainability-related strategies, often without ever using the S-word. So, what are the future issues and trends that CEOs are worried about; and how can we apply sustainability strategies to these areas? There are several dilemmas causing consternation in the executive circles these days, as described in the three recent articles and reports below: Read More