http://sustainabilityadvantage.com/wp-content/uploads/2016/09/Big-3-Whys-1.jpg 717 957 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-09-02 19:53:452016-09-02 20:21:55UltBook: Answering the Big 3 "Whys"
Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More