5 Essential Conversations for a Winning Sustainability Proposal

Sustainability champions need to obtain executive approval for their proposals. Executive decision-makers must to be convinced that any proposed sustainability initiative will be good for the company as well as good for the environment, society and other stakeholders. That’s their fiduciary duty. The Sustainability ROI Workbook is a comprehensive tool that helps frame a compelling business case using quantified / monetized benefits. But it’s just a tool. Savvy sustainability champions know that the art of building a winning sustainability business case is more important than the accuracy of the numbers in the workbook. They are sensitive to the “human factor.” Let’s suppose that you want to propose a on-site renewal energy installation at company facilities. You will need help from several departments to complete the justification for the project. There are 5 essential conversations for a winning sustainability proposal. Their tone is as important as their content. Let’s start with the tone of your conversation with the CEO.   Read More

Coming soon! 7 Enhancements to the Original “Sustainability ROI Workbook”

We’re on a roll! I self-published the Sustainability ROI Workbook in May 2017. To expedite its use by global legions of sustainability champions, it is a free, open-source resource that is available from my website.  Over 1,600 people have already downloaded it, which is great! I have encouraged people to use this open-source resource as a foundation on which to create new versions for specific sectors or users, for other technology platforms, in other languages, and in simpler formats. I have followed my own suggestion. Based on feedback from users, conversations with chartered professional accountants (CPAs), and good ideas that keep hatching while I’m sleeping, I have created an enhanced 2nd Edition of the workbook. As of September 11, it will replace the current version and will be the new, free, open-source resource that is downloadable from my website from then on. It will include 7 enhancements to the original Sustainability ROI Workbook. Read More

5 Reasons to Attend the “Doing Business & Doing Good Summit”

          As the summer winds down, I encourage you to consider attending an upcoming sustainability conference.  There are five reasons to attend the Doing Business & Doing Good Summit. Read More

12 Trillion Reasons To Be A More Sustainable Company

(This blog was originally posted on the Sustainable Brands website.) The 17 Sustainable Development Goals (SDGs) define a world that promises a flourishing future for human civilization on spaceship Earth. Some companies already embrace the SDGs as their aspirational environmental and social goals. Other companies hesitate, in case attaining some or all the goals’ 169 associated targets by 2030 would be at the expense of company success. There are 12 trillion reasons why their hesitation is unjustified.  Read More

5 Reasons for Hope on Climate Change, Despite Trump

trump-pinoccio-nose One of the leadership paradoxes explained in The Leadership Champions Guidebook is: “Sometimes things need to get worse before they get better.” Things really got worse on the climate change file with the election of Donald Trump. However, after we overcome our shock and denial, we sustainability champions are quickly working our way through the anger, bargaining, depression, and acceptance phases in Kubler-Ross’s personal change curve. Energized by 5 reasons for hope on climate change, despite Trump’s election, we are cranking up our efforts to mitigate climate destabilization and make things better. Read More

UltBook: Answering the Big 3 “Whys”

Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More

The 6-Point Publishing Strategy for “The Ultimate Sustainability Advantage Workbook”

The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog,  Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More

Coming Soon: “The Ultimate Sustainability Advantage Workbook”

The Sustainability Advantage (2002) explained the original version of the Sustainability Advantage Worksheets. Together, they showed the bottom-line benefits of implementing best sustainability practices already used by many companies. The New Sustainability Advantage (2012) and its accompanying new version of the Sustainability Advantage Worksheets, published on the 10th anniversary of the first book, recalibrated the original business case based on more compelling best practices used by companies in the 2002-2012 time frame. In November, I will publish the third "book" in the series, cleverly disguised as an Excel workbook. The working title of this combined e-book and worksheets is The Ultimate Sustainability Advantage Workbook. The Workbook will be"ultimate" in three ways. Read More

Announcing: 5 Firsts for the Future-Fit Business Benchmark

F2B2 R1For several years, I have worked with the Future-Fit Foundation to develop a Future-Fit Business Benchmark. Work began in mid-2012. We had two public drafts, in 2014 and 2015 and received hugely helpful feedback from the sustainability practitioner community. This week, the Future-Fit Foundation launched Release 1 on a jazzy new website. Ta dah! There are 5 firsts for the Future-Fit Business Benchmark - Release 1 (F2B2 R1) that make this a significant milestone. Read More

3 Options When Your Ship Is Sinking

Picture this. 190 people are on a sinking ship in the middle of the ocean. The bilge pump is broken. The captain announces that they are in mortal danger so all passengers – businessmen, politicians, scientists, academics, and others – agree to pitch in and help to bail the ship. They take a poll of how much each person is able to do and are excited to find that they can collectively bail 100 gallons of water a minute. Unfortunately, the boat is taking on 200 gallons a minute, so the boat will sink unless they double their efforts. What should they do? You have three 3 options when your ship is sinking. Read More