https://i2.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/08/Ultimate-e-Workbook.jpg?fit=684%2C599 599 684 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-08-22 11:03:312016-08-22 11:03:31The 6-Point Publishing Strategy for "The Ultimate Sustainability Advantage Workbook"
The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog, Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More