https://i0.wp.com/sustainabilityadvantage.com/wp-content/uploads/2017/01/Stone-Soup.jpg?fit=373%2C434 434 373 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2017-01-04 16:42:242017-01-04 16:42:244 Ways That Stone Soup is a Metaphor for "Ultbook"
https://i1.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/11/Trump-Pinoccio-nose.jpg?fit=3000%2C2222 2222 3000 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-11-23 15:08:222016-11-23 15:08:225 Reasons for Hope on Climate Change, Despite Trump
One of the leadership paradoxes explained in The Leadership Champions Guidebook is: “Sometimes things need to get worse before they get better.” Things really got worse on the climate change file with the election of Donald Trump. However, after we overcome our shock and denial, we sustainability champions are quickly working our way through the anger, bargaining, depression, and acceptance phases in Kubler-Ross’s personal change curve. Energized by 5 reasons for hope on climate change, despite Trump’s election, we are cranking up our efforts to mitigate climate destabilization and make things better. Read More
https://i0.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/11/Ultbook-Weighting-Approaches.jpg?fit=937%2C701 701 937 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-11-02 16:16:112016-11-02 16:16:113 Weighting Factors for the Business Case for Sustainability
What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More
https://i2.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/10/Nested-Interdependencies.jpg?fit=840%2C626 626 840 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-10-04 05:12:032016-10-04 05:12:033 Purposes Are Better Than 1
Company purposes have evolved. The usual explicit purpose of a company is to provide products and services that improve the wellbeing of stakeholders like customers or shareholders. That's a necessary purpose, but it is no longer sufficient. To multiply the power of its purpose, a company needs to be purposeful about its intended positive impacts on the wellbeing of two critical implicit stakeholders: the environment and society-at-large. That is, "3 purposes are better than 1." Read More
https://i0.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/09/Big-3-Whys-1.jpg?fit=957%2C717 717 957 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-09-02 19:53:452016-09-02 20:21:55UltBook: Answering the Big 3 "Whys"
Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More
https://i2.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/08/Ultimate-e-Workbook.jpg?fit=684%2C599 599 684 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-08-22 11:03:312016-08-22 11:03:31The 6-Point Publishing Strategy for "The Ultimate Sustainability Advantage Workbook"
The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog, Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More
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The Sustainability Advantage (2002) explained the original version of the Sustainability Advantage Worksheets. Together, they showed the bottom-line benefits of implementing best sustainability practices already used by many companies. The New Sustainability Advantage (2012) and its accompanying new version of the Sustainability Advantage Worksheets, published on the 10th anniversary of the first book, recalibrated the original business case based on more compelling best practices used by companies in the 2002-2012 time frame. In November, I will publish the third "book" in the series, cleverly disguised as an Excel workbook. The working title of this combined e-book and worksheets is The Ultimate Sustainability Advantage Workbook. The Workbook will be"ultimate" in three ways. Read More
https://i2.wp.com/sustainabilityadvantage.com/wp-content/uploads/2016/05/F2B2-R1.png?fit=541%2C476 476 541 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2016-05-17 09:24:462016-05-17 09:24:46Announcing: 5 Firsts for the Future-Fit Business Benchmark
For several years, I have worked with the Future-Fit Foundation to develop a Future-Fit Business Benchmark. Work began in mid-2012. We had two public drafts, in 2014 and 2015 and received hugely helpful feedback from the sustainability practitioner community. This week, the Future-Fit Foundation launched Release 1 on a jazzy new website. Ta dah! There are 5 firsts for the Future-Fit Business Benchmark - Release 1 (F2B2 R1) that make this a significant milestone. Read More
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https://i0.wp.com/sustainabilityadvantage.com/wp-content/uploads/2015/12/Sinking-ship.jpg?fit=800%2C600 600 800 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2015-12-02 16:13:002015-12-07 09:27:373 Options When Your Ship Is Sinking
Picture this. 190 people are on a sinking ship in the middle of the ocean. The bilge pump is broken. The captain announces that they are in mortal danger so all passengers – businessmen, politicians, scientists, academics, and others – agree to pitch in and help to bail the ship. They take a poll of how much each person is able to do and are excited to find that they can collectively bail 100 gallons of water a minute. Unfortunately, the boat is taking on 200 gallons a minute, so the boat will sink unless they double their efforts. What should they do? You have three 3 options when your ship is sinking. Read More