How lenders respond to a company’s request for financial assistance is somewhat driven by the applicant’s environmental, social, and governance (ESG) track record. Borrowers require financial capital in order to purchase equipment or new premises in which to produce its goods or services.

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What is the secret of selling executives on using sustainability strategies? Show how the benefits of those strategies help them achieve their existing priorities on which they are already being measured. Executives are juggling way too many key focus areas to welcome adding another one like “sustainability” to the batch. That means sustainability champions need to align the set of benefits that are yielded by smart environmental, social, and governance (ESG) / sustainability strategies with executives’ top priorities.

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