https://i0.wp.com/sustainabilityadvantage.com/wp-content/uploads/2017/01/Stone-Soup.jpg?fit=373%2C434 434 373 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2017-01-04 16:42:242017-01-04 16:42:244 Ways That Stone Soup is a Metaphor for "Ultbook"
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What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More
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Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More
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The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog, Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More
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"Global governance failure." That risk to world economies was ranked #7 of 31 risks in the World Economic Forum (WEF) "Global Risks 2014" report's. In the WEF's 2015 report, "Failure of national governance" was on the list of the 28 biggest threats to large economies – that is, multinational corporations and countries. This raises the question: "Who's running our world?" There are 3 reasons that the answer is "Corporations." They are the same 3 reasons that the first future-fit benchmark is for business. Read More
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(This blog by Geoff Kendall and Helle Bank Jorgensen was originally posted to the Sustainable Brands website on March 9, 2015, entitled “What Makes a Board Fit for the Future?” It is reposted here with permission. In the interest of full disclosure, and as the blog references below, Geoff and I are working together on the Future-Fit Business Benchmark. Bob)
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In their article in the January 2015 of Nature magazine, "The geographical distribution of fossil fuels unused when limiting global warming to 2°C," Christophe McGlade and Paul Ekins confirm our global carbon budget. They quantify unburnable fossil fuels both globally and regionally. The writing is on the wall. To prepare for an inevitable low-carbon future, smart companies will integrate zero-carbon goals into their business models. The authors estimate that there are 11,000 gigatonnes of carbon dioxide (Gt CO2) trapped in known fossil-fuel resources in the world. By 2050, we can only add about another 1,100 Gt CO2 to the atmosphere before we exceed a 2ºC rise in the average global temperature above pre-industrial levels. That is the upper limit beyond which climate scientists and policy makers unanimously agree that there is at least a 50% chance of catastrophic and irreversible global climate destabilization. That means that 90% of the CO2 that is trapped in worldwide fossil resources must stay in the ground as stranded assets. Read More