Posts

4 Ways That Stone Soup is a Metaphor for “Ultbook”

The more I refine the business cases in the beta release of the Sustainability Advantage Ultbook, the more I appreciate that it is Stone Soup. Before outlining the 4 ways that Stone Soup is a metaphor for Ultbook, here is a quick refresher on the Stone Soup story. Read More

3 Weighting Factors for the Business Case for Sustainability

ultbook-weighting-approaches What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More

UltBook: Answering the Big 3 “Whys”

Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More

The 6-Point Publishing Strategy for “The Ultimate Sustainability Advantage Workbook”

The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog,  Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More

3 Reasons the First Future-Fit Benchmark is for Business

"Global governance failure." That risk to world economies was ranked #7 of 31 risks in the World Economic Forum (WEF) "Global Risks 2014" report's. In the WEF's 2015 report, "Failure of national governance" was on the list of the 28 biggest threats to large economies – that is, multinational corporations and countries. This raises the question: "Who's running our world?" There are 3 reasons that the answer is "Corporations." They are the same 3 reasons that the first future-fit benchmark is for business. Read More

5 Reasons It’s Time to Use the Sustainability Risk Stick

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  I'm screwing up as a sustainability champion. For fifteen years, I have been writing and speaking about how corporations can capture the 4 carrots of emerging business opportunities, while reducing their negative environmental and social footprints.  The good news is that, for whatever reasons, some businesses are making incremental progress on their sustainability agendas. The bad news is that not enough firms are making enough progress, fast enough, to get to where they need to be―and to where my kids and my grandsons need them to be. I've decided to click into a different gear and to lead with a "burning platform" of environmental and social risks―the stick―that businesses must mitigate if they want to be fit for the future. There are 5 reasons that it's time for me―and perhaps other frustrated sustainability champions―to change tactics. Read More

4 Improvements in Future-Fit Business Benchmark: Public Draft 2

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As many of you know, Geoff Kendall, CEO of the Future-Fit Foundation, and I are co-authoring the Future-Fit Business Benchmark. We received valuable input from dozens of experts on our first public draft, published in October 2014. Based on that feedback, we have refined our document and have just posted Public Draft 2 on the Future-Fit Business website. Following this second and final round of feedback and suggestions, we will publish Release 1 later this fall. Below are 4 improvements in Public Draft 2.

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3 Reasons I’m Excited about My New Website

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Ta dah! I am delighted to announce that my new website is ready for prime time. After months of ingenious design and coding work by a couple of very talented folks, Joanne Burgess and Andrew Gray, it looks fabulous. It has great graphics in the homepage slider, rotating graphics on other pages, it's generally easier to navigate and has a much cleaner look and feel. I love it. There are 3 aspects of the new site that will be of most interest to visitors. 1. It is now fully responsive on multiple devices Internet access by mobile devices is exploding, especially by smart phones. Several of my web pages did not display well on smaller devices, especially the blogs. So we have converted all of my years of blogs to a format that is mobile-device friendly, and reworked other web pages to be the same. Gorgeous. Read More

Future-Fit Companies Require Future-Fit Boards

future fit boards and sustainability (This blog by Geoff Kendall and Helle Bank Jorgensen was originally posted to the Sustainable Brands website on March 9, 2015, entitled “What Makes a Board Fit for the Future?” It is reposted here with permission. In the interest of full disclosure, and as the blog references below, Geoff and I are working together on the Future-Fit Business Benchmark. Bob)
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Unburnable Fossil Fuels Necessitate Zero-Carbon Goals

stopping fossil fuel depletion In their article in the January 2015 of Nature magazine, "The geographical distribution of fossil fuels unused when limiting global warming to 2°C," Christophe McGlade and Paul Ekins confirm our global carbon budget. They quantify unburnable fossil fuels both globally and regionally. The writing is on the wall. To prepare for an inevitable low-carbon future, smart companies will integrate zero-carbon goals into their business models. The authors estimate that there are 11,000 gigatonnes of carbon dioxide (Gt CO2) trapped in known fossil-fuel resources in the world. By 2050, we can only add about another 1,100 Gt CO2 to the atmosphere before we exceed a 2ºC rise in the average global temperature above pre-industrial levels. That is the upper limit beyond which climate scientists and policy makers unanimously agree that there is at least a 50% chance of catastrophic and irreversible global climate destabilization. That means that 90% of the CO2 that is trapped in worldwide fossil resources must stay in the ground as stranded assets. Read More