Posts

Coming soon! 7 Enhancements to the Original “Sustainability ROI Workbook”

We’re on a roll! I self-published the Sustainability ROI Workbook in May 2017. To expedite its use by global legions of sustainability champions, it is a free, open-source resource that is available from my website.  Over 1,600 people have already downloaded it, which is great! I have encouraged people to use this open-source resource as a foundation on which to create new versions for specific sectors or users, for other technology platforms, in other languages, and in simpler formats. I have followed my own suggestion. Based on feedback from users, conversations with chartered professional accountants (CPAs), and good ideas that keep hatching while I’m sleeping, I have created an enhanced 2nd Edition of the workbook. As of September 11, it will replace the current version and will be the new, free, open-source resource that is downloadable from my website from then on. It will include 7 enhancements to the original Sustainability ROI Workbook. Read More

5 Reasons to Attend the “Doing Business & Doing Good Summit”

          As the summer winds down, I encourage you to consider attending an upcoming sustainability conference.  There are five reasons to attend the Doing Business & Doing Good Summit. Read More

4 Ways That Stone Soup is a Metaphor for “Ultbook”

The more I refine the business cases in the beta release of the Sustainability Advantage Ultbook, the more I appreciate that it is Stone Soup. Before outlining the 4 ways that Stone Soup is a metaphor for Ultbook, here is a quick refresher on the Stone Soup story. Read More

5 Reasons for Hope on Climate Change, Despite Trump

trump-pinoccio-nose One of the leadership paradoxes explained in The Leadership Champions Guidebook is: “Sometimes things need to get worse before they get better.” Things really got worse on the climate change file with the election of Donald Trump. However, after we overcome our shock and denial, we sustainability champions are quickly working our way through the anger, bargaining, depression, and acceptance phases in Kubler-Ross’s personal change curve. Energized by 5 reasons for hope on climate change, despite Trump’s election, we are cranking up our efforts to mitigate climate destabilization and make things better. Read More

3 Weighting Factors for the Business Case for Sustainability

ultbook-weighting-approaches What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More

The 6-Point Publishing Strategy for “The Ultimate Sustainability Advantage Workbook”

The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog,  Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More

Coming Soon: “The Ultimate Sustainability Advantage Workbook”

The Sustainability Advantage (2002) explained the original version of the Sustainability Advantage Worksheets. Together, they showed the bottom-line benefits of implementing best sustainability practices already used by many companies. The New Sustainability Advantage (2012) and its accompanying new version of the Sustainability Advantage Worksheets, published on the 10th anniversary of the first book, recalibrated the original business case based on more compelling best practices used by companies in the 2002-2012 time frame. In November, I will publish the third "book" in the series, cleverly disguised as an Excel workbook. The working title of this combined e-book and worksheets is The Ultimate Sustainability Advantage Workbook. The Workbook will be"ultimate" in three ways. Read More

5 Reasons It’s Time to Use the Sustainability Risk Stick

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  I'm screwing up as a sustainability champion. For fifteen years, I have been writing and speaking about how corporations can capture the 4 carrots of emerging business opportunities, while reducing their negative environmental and social footprints.  The good news is that, for whatever reasons, some businesses are making incremental progress on their sustainability agendas. The bad news is that not enough firms are making enough progress, fast enough, to get to where they need to be―and to where my kids and my grandsons need them to be. I've decided to click into a different gear and to lead with a "burning platform" of environmental and social risks―the stick―that businesses must mitigate if they want to be fit for the future. There are 5 reasons that it's time for me―and perhaps other frustrated sustainability champions―to change tactics. Read More

4 Improvements in Future-Fit Business Benchmark: Public Draft 2

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As many of you know, Geoff Kendall, CEO of the Future-Fit Foundation, and I are co-authoring the Future-Fit Business Benchmark. We received valuable input from dozens of experts on our first public draft, published in October 2014. Based on that feedback, we have refined our document and have just posted Public Draft 2 on the Future-Fit Business website. Following this second and final round of feedback and suggestions, we will publish Release 1 later this fall. Below are 4 improvements in Public Draft 2.

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Wisdom from Kindergarten for a Future-Fit, Sustainable Life

Bob Willard Sustainability Champion Many years ago, I read Robert Fulghum's humorous collection, All I Really Need to Know I Learned in Kindergarten, published in 1988. These days, I am co-authoring the Future-Fit Business Benchmark with Geoff Kendall. Public Draft 2.0 will be released shortly. As part of that work, we have been wrestling with the science-based social system conditions for a healthy, resilient human society on our finite planet. We are rediscovering truth. Fulghum is an insightful, humorous story teller. Here are his 16 maxims to live by that he learned in kindergarten. Read More