http://sustainabilityadvantage.com/wp-content/uploads/2017/11/Consultative-Selling.jpg 330 464 Bob Willard http://sustainabilityadvantage.com/wp-content/uploads/2015/01/SustAdvLogoblue-fullsize.png Bob Willard2017-12-01 20:07:472017-12-01 20:07:473 Consultative Selling Questions Answered by the "Sustainability ROI Workbook"
I had a catch-up lunch with a former IBM colleague recently. As we updated each other on our current activities, I couldn't resist asking him how he would recognize a good business case if he saw one. "Easy," he said. "It answers three questions: How much? How soon? How sure?" Read More