Posts

4 Ways That Stone Soup is a Metaphor for “Ultbook”

The more I refine the business cases in the beta release of the Sustainability Advantage Ultbook, the more I appreciate that it is Stone Soup. Before outlining the 4 ways that Stone Soup is a metaphor for Ultbook, here is a quick refresher on the Stone Soup story. Read More

3 Weighting Factors for the Business Case for Sustainability

ultbook-weighting-approaches What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More

3 Purposes Are Better Than 1

Company purposes have evolved. The usual explicit purpose of a company is to provide products and services that improve the wellbeing of stakeholders like customers or shareholders. That's a necessary purpose, but it is no longer sufficient. To multiply the power of its purpose, a company needs to be purposeful about its intended positive impacts on the wellbeing of two critical implicit stakeholders: the environment and society-at-large. That is, "3 purposes are better than 1." Read More

UltBook: Answering the Big 3 “Whys”

Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More