5 Reputational Risks to Revenue without Sustainability Strategies

If a company decides to take a pass on sustainability strategies, it behooves sustainability champions to forewarn them that they may be jeopardizing their reputation with their customers. That reputational risk can quickly translate into lost revenue if customers decide they are more comfortable doing business with competitors. It helps to size the potential revenue at risk by estimating its impact and factoring it by the probability of it occurring within the next three to five years. Assuming the company’s current revenue is $500 million, let’s look at a methodology for sizing five reputational risks to revenue: Read More