Bob is concerned that he is flying way too much for the good of the planet. In an effort to reduce his carbon footprint from flights, he has a five-level speaking fee* schedule.
This is the normal way Bob has given hundreds of interactive talks at events. His speaking fee is $7,000 (lowered to $3,500 for NGO, academic, or public sector events), plus travel and living expenses. His concern about climate change has caused him to confine speaking trips to events within a short flight, drive, or train ride from Toronto, unless he can get a higher return on the carbon investment by doing multiple talks or meetings while he is in more distant locations.
2. Live video conference
Bob gives his presentation from a video conference studio in Toronto to remote audiences in similarly equipped facilities. The direct point-to-point ISDN or IP communication link enables high quality two-way interaction. This approach saves travel and living expenses and greenhouse gases from flights, so both he and event organizers can walk-the-talk better on sustainability. He has done many interactive talks this way, with excellent feedback on their effectiveness and the quality of the two-way audio and video connection. His speaking fee for this approach is $3,500 (reduced to $1,750 for NGOs, academic, or public sector events), plus the cost of the Toronto videoconference studio which rents for $225 – $450 an hour depending on the time of day / weekend.
3. Live Internet-based presentation
Bob does his live presentation using an Internet-based webinar facility like Adobe Connect that enables him to do a slide presentation and be heard and seen through his webcam. If the laptop used at the event to project him and his slides on a screen also has a web cam, it allows him to see the audience. A roving microphone at the event venue helps him hear audience questions through the laptop’s built-in microphone. His speaking fee for this approach is $1,750 (reduced to $875 for NGO, academic, or public sector events, or whatever the norm is for guest speakers for these organizations).
4. DVD and live Q&A
Bob has a 42-minute DVD of his talk about The New Sustainability Advantage, and another 51-minute DVD of his talk about The Sustainability Champion’s Guidebook. The DVD of choice is shown at the event followed by a live 30-60 minute Q&A session with Bob via teleconference / speaker phone or Internet webcam. Audience questions arising from the DVD talk or questions about other sustainability issues of interest are encouraged. If appropriate, audiences can watch the DVD online at their leisure before the event, so that only time for a quick review and the Q&A session time is required at the event. This kind of session has worked very well with a variety of audiences, including university classes. Bob’s speaking fee for this approach is $1,000 (reduced to $500 for NGO, academic, or public sector events).
One of the DVDs is shown at the event without any Q&A discussion period with Bob. Instead, a local panel / moderator comments on the DVD and take questions from the audience. This approach only costs the $15 for the DVD.
So Bob uses a five-tier $7,000 / $3,500 / $1,750 / $1,000 / $15 fee structure (lowered to $3,500 / $1,750 / $875 / $500 / $15 for NGO, academic, or public sector events) to give “pricing signals” that encourage event organizers to consider less-expensive, virtual, lower-carbon alternatives for his talks, depending on organizers’ needs and preferences. Contact Bob to book a presentation, or if you need more information.
* Bob has a “10% for People and Planet” policy. He donates at least 10% of his gross revenue to registered charities, other NGOs, and individual Sustainability Champions that are helping to improve the well-being of people and the planet. Gross revenue includes speaking fees, book and DVD royalties, and annual subscription fees to his master slide set.