Short Term Sustainability-based Strategies for Smart CEOs
As sustainability champions, we need to respect executives’ current priorities and help them save face if they “have no time right now” for sustainability. We need to find out what executives do have time for. Then, reframe our proposals as enabling strategies to help them address their urgent, pressing challenges— rather than as one more goal to worry about. Agree with their priorities. Meet them where they are. Honor their terminology and mindset; and suggest how sustainability-based strategies will help to achieve their current goals. Read more
https://sustainabilityadvantage.com/wp-content/uploads/2010/07/1787589_s.jpg400268Bob Willardhttps://sustainabilityadvantage.com/wp-content/uploads/2018/11/SustAdvLogoblue-fullsize.pngBob Willard2010-07-06 12:12:242015-05-26 13:19:313 More Ways to Reframe Sustainability for CEOs
Sustainability language is often the Achilles heel of passionate sustainability advocates. We need to be smarter about borrowing C-suite (as in CEO, CFO, Chief-anything) language to adeptly reframe the “so-what” of our sustainability strategies and visions. We need to connect with senior executives’ language, context, and priorities. We need to build commitment when addressing tough, long-term business issues with sustainability-related strategies, often without ever using the S-word.
So, what are the future issues and trends that CEOs are worried about; and how can we apply sustainability strategies to these areas? There are several dilemmas causing consternation in the executive circles these days, as described in the three recent articles and reports below: Read more
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Once sustainability champions take on the challenge of engaging others in environmental or social initiatives, they inevitably become viewed as “experts.” That’s the blessing and curse of any leader. It’s a tough label to live up to as you are faced with questions and challenges to your proposals. Fortunately, there are excellent online news services that help sustainability champions stay current and credible.
As outlined in The Sustainability Champion’s Guidebook, people expect sustainability champions to be trustworthy and to know what they are talking about—to be credible in three ways. Read more
https://sustainabilityadvantage.com/wp-content/uploads/2010/06/10218773_s.jpg450343Bob Willardhttps://sustainabilityadvantage.com/wp-content/uploads/2018/11/SustAdvLogoblue-fullsize.pngBob Willard2010-06-22 12:22:032015-05-25 20:33:4512 News Services That Help Sustainability Champions Stay Credible
“Are we getting close to the tipping point, when a critical mass of companies embraces sustainability?” I frequently hear that hopeful question. I used to optimistically estimate that we were three to five years away from that magic tipping point. I underestimated the power of those with vested interests in the status quo. But we are getting closer, despite the current global economic recession. Read more
https://sustainabilityadvantage.com/wp-content/uploads/2010/06/iStock_000012687577XSmall.jpg287418Bob Willardhttps://sustainabilityadvantage.com/wp-content/uploads/2018/11/SustAdvLogoblue-fullsize.pngBob Willard2010-06-11 14:09:502015-05-25 20:29:577 Reasons Why Sustainability Is Not a Fad
3 More Ways to Reframe Sustainability for CEOs
/by Bob WillardShort Term Sustainability-based Strategies for Smart CEOs
As sustainability champions, we need to respect executives’ current priorities and help them save face if they “have no time right now” for sustainability. We need to find out what executives do have time for. Then, reframe our proposals as enabling strategies to help them address their urgent, pressing challenges— rather than as one more goal to worry about. Agree with their priorities. Meet them where they are. Honor their terminology and mindset; and suggest how sustainability-based strategies will help to achieve their current goals. Read more
5 Ways to Reframe Sustainability Strategies for CEOs
/by Bob WillardSustainability language is often the Achilles heel of passionate sustainability advocates. We need to be smarter about borrowing C-suite (as in CEO, CFO, Chief-anything) language to adeptly reframe the “so-what” of our sustainability strategies and visions. We need to connect with senior executives’ language, context, and priorities. We need to build commitment when addressing tough, long-term business issues with sustainability-related strategies, often without ever using the S-word.
So, what are the future issues and trends that CEOs are worried about; and how can we apply sustainability strategies to these areas? There are several dilemmas causing consternation in the executive circles these days, as described in the three recent articles and reports below: Read more
12 News Services That Help Sustainability Champions Stay Credible
/by Bob WillardOnce sustainability champions take on the challenge of engaging others in environmental or social initiatives, they inevitably become viewed as “experts.” That’s the blessing and curse of any leader. It’s a tough label to live up to as you are faced with questions and challenges to your proposals. Fortunately, there are excellent online news services that help sustainability champions stay current and credible.
As outlined in The Sustainability Champion’s Guidebook, people expect sustainability champions to be trustworthy and to know what they are talking about—to be credible in three ways. Read more
7 Reasons Why Sustainability Is Not a Fad
/by Bob Willard“Are we getting close to the tipping point, when a critical mass of companies embraces sustainability?” I frequently hear that hopeful question. I used to optimistically estimate that we were three to five years away from that magic tipping point. I underestimated the power of those with vested interests in the status quo. But we are getting closer, despite the current global economic recession.
Read more