Entries by Bob Willard

“Sustainability ROI Workbook” ‒ The Backstory

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(A version of this article was originally published in Corporate Eco Forum's Weekly Briefing, June 12)

As many of you know, I just released the Sustainability ROI Workbook. It is a self-published, free, open-source Excel workbook with the most comprehensive business case for sustainability so far. My “mission impossible” goal is that by the end of 2018, the global legions of sustainability champions are aware of, and can use, a version of the Sustainability ROI Workbook as their go-to business case tool, so that they can gain approval from their CEOs and CFOs to take action on pressing sustainability initiatives. Here is the backstory to the workbook and that BHAG. Read More

Announcing: A Free 7-tool “Swiss Army Knife” for Sustainability Professionals

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I have been foreshadowing my sixth book in my blogs for a couple of years. This week, after six-months of helpful public comment on draft versions, I officially launched the “Sustainability ROI Workbook.” Yes! As a reminder, it is an “e-book” cleverly disguised as an Excel workbook. The comprehensive, fill-in-the-blanks Excel workbook is the e-book. This self-published, open-source resource is a free 7-tool “Swiss Army Knife” for sustainability professionals. Here are its seven built-in uses. Read More

12 Trillion Reasons To Be A More Sustainable Company

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(This blog was originally posted on the Sustainable Brands website.)

The 17 Sustainable Development Goals (SDGs) define a world that promises a flourishing future for human civilization on spaceship Earth. Some companies already embrace the SDGs as their aspirational environmental and social goals. Other companies hesitate, in case attaining some or all the goals’ 169 associated targets by 2030 would be at the expense of company success. There are 12 trillion reasons why their hesitation is unjustified.  Read More

5 Reasons for Hope on Climate Change, Despite Trump

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trump-pinoccio-nose

One of the leadership paradoxes explained in The Leadership Champions Guidebook is: “Sometimes things need to get worse before they get better.” Things really got worse on the climate change file with the election of Donald Trump. However, after we overcome our shock and denial, we sustainability champions are quickly working our way through the anger, bargaining, depression, and acceptance phases in Kubler-Ross’s personal change curve. Energized by 5 reasons for hope on climate change, despite Trump’s election, we are cranking up our efforts to mitigate climate destabilization and make things better. Read More

3 Weighting Factors for the Business Case for Sustainability

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ultbook-weighting-approaches

What if the financial business case for company action on a pressing environmental or social issue is not good enough? Even after estimating all the direct and indirect benefits with the help of the new Sustainability Advantage Ultbook, and rechecking all the data and assumptions used in its calculations, the return on investment looks disappointing. Then what? Don't despair. Depending on how the 3 weighting factors for the business case for sustainability are applied, the sustainability initiative may still get the flashing green light from executives. Read More

3 Purposes Are Better Than 1

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Company purposes have evolved. The usual explicit purpose of a company is to provide products and services that improve the wellbeing of stakeholders like customers or shareholders. That's a necessary purpose, but it is no longer sufficient. To multiply the power of its purpose, a company needs to be purposeful about its intended positive impacts on the wellbeing of two critical implicit stakeholders: the environment and society-at-large. That is, "3 purposes are better than 1." Read More

UltBook: Answering the Big 3 “Whys”

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Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More

The 6-Point Publishing Strategy for “The Ultimate Sustainability Advantage Workbook”

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The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog,  Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More