Entries by Bob Willard

3 Purposes Are Better Than 1

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Company purposes have evolved. The usual explicit purpose of a company is to provide products and services that improve the wellbeing of stakeholders like customers or shareholders. That's a necessary purpose, but it is no longer sufficient. To multiply the power of its purpose, a company needs to be purposeful about its intended positive impacts on the wellbeing of two critical implicit stakeholders: the environment and society-at-large. That is, "3 purposes are better than 1." Read More

UltBook: Answering the Big 3 “Whys”

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Suppose your company launches several sustainability initiatives and then the sponsoring executives move to another company. The replacement executives are new to "sustainability" and push back, saying “Tell me again why we should bother with all this environmental and social stuff?" When executives ask that overarching "Why" question, they seek answers to the Big 3 "Whys" for any value proposition, especially sustainability initiatives. Read More

The 6-Point Publishing Strategy for “The Ultimate Sustainability Advantage Workbook”

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The situation is urgent. We need to accelerate corporate action on sustainability issues, especially on climate destabilization. So far, we have been ineffective in marshaling sufficient corporate leadership on impending social and environmental challenges. One reason is that sustainability champions have been ill-equipped to convince hard-nosed business executives that it is in their company's interest to help. We need a more usable, complete, and compelling business case tool. My new book will will fill that need. My last blog,  Coming Soon: “The Ultimate Sustainability Advantage Workbook," provided three reasons why the "ultimate" descriptor is appropriate. Here is my 6-point publishing strategy for The Ultimate Sustainability Advantage Workbook to ensure that it is available to, and usable by, worldwide legions of sustainability champions by November. Read More

Coming Soon: “The Ultimate Sustainability Advantage Workbook”

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The Sustainability Advantage (2002) explained the original version of the Sustainability Advantage Worksheets. Together, they showed the bottom-line benefits of implementing best sustainability practices already used by many companies. The New Sustainability Advantage (2012) and its accompanying new version of the Sustainability Advantage Worksheets, published on the 10th anniversary of the first book, recalibrated the original business case based on more compelling best practices used by companies in the 2002-2012 time frame. In November, I will publish the third "book" in the series, cleverly disguised as an Excel workbook. The working title of this combined e-book and worksheets is The Ultimate Sustainability Advantage Workbook. The Workbook will be"ultimate" in three ways. Read More

Announcing: 5 Firsts for the Future-Fit Business Benchmark

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F2B2 R1For several years, I have worked with the Future-Fit Foundation to develop a Future-Fit Business Benchmark. Work began in mid-2012. We had two public drafts, in 2014 and 2015 and received hugely helpful feedback from the sustainability practitioner community. This week, the Future-Fit Foundation launched Release 1 on a jazzy new website. Ta dah! There are 5 firsts for the Future-Fit Business Benchmark - Release 1 (F2B2 R1) that make this a significant milestone. Read More

5 Shameful Tax Avoidance Numbers

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Panama Papers HQ

The Panama Papers remind us that aggressive tax avoidance is a social injustice. Exposed wealthy individuals and corporations say they did nothing wrong, equating  "wrong" with "illegal." Tax avoidance is unethical, not illegal. Tax loopholes are big enough to drive a Brinks truck through, assuming you are rich enough to own a Brinks truck in the first place. Tax dodgers are publicly shamed, not jailed.  Here are 5 shameful tax avoidance numbers that amplify their shame. Read More